Win-Win Situation for Everyone
The factor of bulk playes into action. The portal allows buyers to club together. With tech play, buyers from any where can be part of the group. It doesn't restrict to people you know. In this way making of a bigger group is possible.
Developers gain by selling fast. In todays scenario, the cost of capital for real estate projects is really high. The time is money here. The faster selling reduces the dependency on costly capital. It also helps in faster completion of project. A builder is able to monetize faster. This reduces the possibility of project getting stuck. With timely delivery builder is able to fulfill his / her promises and make timely delivery possible.